| Marketing and Brand Management (Distance Education)-Program Qualifications | |
| No | Program Qualifications |
| 1 | Gains advanced knowledge of all basic issues related to brand management based on the competencies obtained at the undergraduate level in the field of business, or based on the competencies acquired at the undergraduate level in another field following a scientific preparation program. |
| 2 | By discovering how to create an effective brand strategy, the latest marketing trends and how their brands are using them, they can have the chance to experience real cases. |
| 3 | To be able to analyze, interpret and apply the knowledge obtained at the level of expertise to create a brand and to position and develop that brand successfully in the market. |
| 4 | Communicate adequately in writing and verbally with her superiors, team members, colleagues and subordinates regarding analysis, findings, inferences and proposals for brand management. |
| 5 | He / she gains the ability to evaluate the brand of which he / she is responsible by using the knowledge he / she obtained at the level of expertise and can approach the knowledge critically. |
| 6 | Can prepare strategic marketing plans and develop effective marketing communication programs. |
| 7 | Explain the interaction of brand management with related disciplines. |
| 8 | Can develop the basic concepts of brand identity, brand image and brand personality in detail. |