×
WEB MAIL TELEPHONE DIRECTORY STUDENT INFORMATION SYSTEM COURSES OFFERED DISTANCE LEARNING CAMPUS LIFE LIBRARY PORTAL TRANSPORTATION

Program Qualifications

     Program Qualifications for the Master’s Program in Marketing and Brand Management

  1. Builds upon the competencies acquired at the undergraduate level to gain advanced knowledge in key areas of marketing and brand management.

  2. Is able to develop strategic marketing plans and design effective marketing communication programs.

  3. Explains the interdisciplinary interactions of marketing and brand management with related fields.

  4. As a specialist in marketing and brand management, can collect, organize, analyze, and interpret data using quantitative and qualitative research methods.

  5. Applies advanced knowledge and expertise to create a brand, position it successfully in the market, and enhance its value and performance.

  6. Demonstrates effective written and verbal communication skills with supervisors, team members, colleagues, and subordinates regarding analyses, findings, conclusions, and proposals in the field of marketing and brand management.

  7. Is capable of conducting independent research in areas that require expert-level knowledge in marketing and brand management.

  8. Develops the ability to communicate effectively with organizational stakeholders, analyze their needs regarding marketing and brand management, and formulate organizational goals and objectives based on these analyses.

  9. Gains the ability to evaluate the brand(s) under their responsibility using specialized knowledge and to approach information critically.

  10. Can present opinions and recommendations related to marketing and brand management, both in written and oral form, based on expertise acquired in the field.

  11. Is able to collaborate and communicate with researchers in marketing and brand management and contribute to research projects in the field.

  12. Demonstrates advanced proficiency in computer software, information systems, and communication technologies required for data entry and analysis in marketing and brand management.

  13. As a marketing and brand management professional, acts responsibly and ethically with awareness of quality standards, occupational health and safety, in-service training, environmental sensitivity, social responsibility, and professional ethics.