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Marketing and Brand Management (Distance Education) Curriculum

CURRICULUM

  • The link of the program applied before 25.08.2021;

25.08.2021 Tarihi Öncesi Uygulanan Pazarlama Yüksek Lisans Programı

  • The following curriculum is valid for students who began the Marketing Brand Management Master’s Program without Thesis between the Fall Semesters of 2021-2022 and 2023-2024.


Must Courses

Course Code Course Name Credit Theory/Application ECTS
PMY 507 Marketing  Management and Strategies 3 3/0 7,5
PMY 502 Marketing Research 3 3/0 7,5
PMY 504 Strategic Brand Management  3 3/0 7,5
PMY 501 Introduction to Business 3 3/0 7,5
PMY 505 Introduction to Management  3 3/0 7,5
PMY 503 Microeconomics 3 3/0 7,5
PMY 514 Digital Marketing 3 3/0 7,5
PMY 592 Project 0 0/0 15

Elective Courses

Course Code Course Name Credit Theory/Application ECTS
PMY 506 Consumer Behavior 3 3/0 7,5
PMY 508 Advertising and Marketing Communication 3 3/0 7,5
PMY 509 New Product Development 3 3/0 7,5
PMY 510 Global Marketing Strategies 3 3/0 7,5
PMY 511 Qualitative and Quantitative Research Techniques 3 3/0 7,5
PMY 512 Distribution Management 3 3/0 7,5
PMY 513 Pricing Strategies 3 3/0 7,5
PMY 515 New Approaches in Marketing Management 3 3/0 7,5
PMY 516 Retail Marketing 3 3/0 7,5

 

COURSE LISTINGS FOR EACH SEMESTER

1ST SEMESTER

Course Code

Course Name

Credit

Theory/Application

ECTS
PMY 501 Introduction to Business 3 3/0 7,5
PMY 505 Introduction to Management 3 3/0 7,5
PMY 503 Microeconomics 3 3/0 7,5
PMY 507 Marketing  Management and Strategies  3 3/0 7,5
 

2ND SEMESTER

Course Code

Course Name

Credit

Theory / Application

ECTS
PMY 502 Marketing Research 3 3/0 7,5
PMY 504 Strategic Brand Management 3 3/0 7,5
Elective Course  I. Elective Course 3 3/0 7,5
Elective Course II. Elective Course 3 3/0 7,5
 

 

3RD SEMESTER

Course Code

Course Name

Course Credit

Theory / Application

ECTS
PMY 514 Digital Marketing 3 3/0 7,5
Elective Course III. Elective Course 3 3/0 7,5
PMY 592 Project 0 0/0 15

 

  •  As of the 2023-2024 Fall semester, the following curriculum will be valid for the students who will start the Marketing Brand Management Master’s Program without Thesis.


Must Courses

Course Code Course Name Credit Theory/Application   ECTS
PMY 507 Marketing  Management and Strategies  3 3/0 7,5
PMY 502 Marketing Research 3 3/0 7,5
PMY 504 Strategic Brand Management 3 3/0 7,5
PMY 501 Introduction to Business 3 3/0 7,5
PMY 592  Project 0 0/0 15
 

Elective Courses

Course Code Course Name Credit  Theory/Application ECTS
PMY 503 Microeconomics 3 3/0 7,5
PMY 505 Introduction to Management 3 3/0 7,5
PMY 506 Consumer Behavior 3 3/0 7,5
PMY 508 Advertising and Marketing Communication 3 3/0 7,5
PMY 509 New Product Development 3 3/0 7,5
PMY 510 Global Marketing Strategies 3 3/0 7,5
PMY 511 Qualitative and Quantitative Research Techniques 3 3/0 7,5
PMY 512 Distribution Management 3 3/0 7,5
PMY 513  Pricing Strategies 3 3/0 7,5
PMY 514 Digital Marketing 3 3/0 7,5
PMY 515 New Approaches in Marketing Management 3 3/0 7,5
PMY 516  Retail Marketing 3 3/0 7,5
 


COURSE LISTINGS FOR EACH SEMESTER

1ST SEMESTER

Course Code

 Course Name Credit Theory/Application  ECTS
PMY 501 Introduction to Business 3 3/0 7,5
PMY 507 Marketing  Management and Strategies 3 3/0 7,5
 Elective Course  I. Elective Course 3 3/0 7,5
 Elective Course  II. Elective Course 3 3/0 7,5
 

2ND SEMESTER

Course Code

Course Name

 Credit Theory/Application  ECTS
PMY 502 Marketing Research 3 3/0 7,5
PMY 504 Strategic Brand Management 3 3/0 7,5
 Elective Course III. Elective Course 3 3/0 7,5
 Elective Course IV. Elective Course 3 3/0 7,5
 

3RD SEMESTER

Course Code

Course Name

 Credit Theory/Application  ECTS
 Elective Course  V. Elective Course 3 3/0 7,5
 Elective Course  VI. Elective Course 3 3/0 7,5
PMY 592 Project 0 0/0 15