| 1. Semester Courses |
| Course Code |
Course Name |
Type |
Hour
(T+U) |
Credit |
ECTS |
| PMY 501 |
Introduction to Business |
Must |
3 – 0 |
3 |
7,50 |
| ELEC |
Elective (PMY) |
Elective |
3 – 0 |
3 |
7,50 |
| ELEC |
Elective (PMY) |
Elective |
3 – 0 |
3 |
7,50 |
| PMY 507 |
Marketing Management |
Must |
3 – 0 |
3 |
7,50 |
| Total ECTS Credits (Compulsory): 15,00 |
Total ECTS Credits (Elective): 15,00 |
Total ECTS Credits: 30,00 |
|
|
2. Semester Courses |
| Course Code |
Course Name |
Type |
Hour
(T+U) |
Credit |
ECTS |
| PMY 502 |
Marketing Research |
Must |
3 – 0 |
3 |
7,50 |
| PMY 504 |
Strategic Brand Management |
Must |
3 – 0 |
3 |
7,50 |
| ELEC |
Elective (PMY) |
Elective |
3 – 0 |
3 |
7,50 |
| ELEC |
Elective (PMY) |
Elective |
3 – 0 |
3 |
7,50 |
| Total ECTS Credits (Compulsory): 15,00 |
Total ECTS Credits (Elective): 15,00 |
Total ECTS Credits: 30,00 |
|
|
3. Semester Courses |
| Course Code |
Course Name |
Type |
Hour
(T+U) |
Credit |
ECTS |
| ELEC |
Elective (PMY) |
Elective |
3 – 0 |
3 |
7,50 |
| ELEC |
Elective (PMY) |
Elective |
3 – 0 |
3 |
7,50 |
| PMY 592 |
Project |
Must |
0 – 0 |
0 |
15,00 |
| Total ECTS Credits (Compulsory): 15,00 |
Total ECTS Credits (Elective): 15,00 |
Total ECTS Credits (Compulsory): 30,00 |
|
|
Elective Courses |
| Course Code |
Course Name |
Type |
Hour
(T+U) |
Credit |
ECTS |
| PMY 506 |
Consumer Behavior |
Elective |
3 – 0 |
3 |
7,50 |
| PMY 514 |
Digital Marketing |
Elective |
3 – 0 |
3 |
7,50 |
| PMY 515 |
New Trends in Marketing Management |
Elective |
3 – 0 |
3 |
7,50 |
| PMY 516 |
Retail Marketing |
Elective |
3 – 0 |
3 |
7,50 |
|
